If you’re not already using social media or your organisation doesn’t value it, taking a leap into enterprise social could feel like jumping out of a plane for the first time.
Exciting and terrifying…
Ahead of her session at Enterprise Collaboration Innovation & Tech Fest 2017, Rita Zonius, Head of Internal Digital Communications for Australia and New Zealand Banking Group, enlightens us on the top reasons why people are fearful of social in the workplace and the real benefits of a good enterprise social network.
People’s concerns about enterprise social are rarely about learning how to use the technology and are more to do with their comfort levels in working openly and feeling in control of their work. It’s one thing to engage routinely with people you know in emails or meetings, but to pose a question or share your views openly for anyone from anywhere in your organisation to see and to comment on can make people feel vulnerable, even in positive environments where there’s really no good reason to fear speaking up.