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Why Did My Enterprise Social Implementation Fail? – Part 2

Collaboration_Fail_Thumb_Down[If you missed part one of this article, you can read it here]

I recently spoke with a Programme Manager of a large multinational bank, who was in charge of rolling out social collaboration to 120,000 users globally. They had a few teething issues, one of which came from users not understanding how to use it. Not that they didn’t know how to ‘like’ a comment, it’s about understanding how to use it at work. One user asked “is this official?”.

What happened here is an example of rolling out the technology without managing the change in behaviour. Instead this change was expected.

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Why Did My Enterprise Social Implementation Fail? – Part 1

Collaboration_Technology_FailWith an increasing interest, investment and ‘sampling’ of social technologies within organisations around the world, a worrying mirror trend is also surfacing – adoption failure.

Social technologies are a unique solution. They are incredibly different to CRMs, ERPs, and accounting technology deployments. Yet they are being implemented using the same steps, processes and methodologies.

Let’s have a quick look at why up to 80% of enterprise social implementations fall short in success.Continue reading

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