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Catriona Malcolm
Enterprise Design Practice Lead, Westpac
The Data and Digital Uplift Saga: Empowering Over 7000 People with the Skills to Work in the Age of AI
Step behind the scenes of Westpac’s award-winning Data & Digital Capability Uplift, brought to life by the three people who made it happen: a visionary leader, a creative designer, and a pragmatic program manager. This isn’t your typical case study. It’s a fast-paced story of bold choices, creative workarounds, and unexpected cultural shifts. You’ll walk away with real-world strategies for delivering at scale, engaging learners without relying on completion metrics, and using “loud learning”—think digital badges, social buzz, and personal stories—to build momentum that sticks.
- Three voices, one transformation—insights from the visionary lead, pragmatic program manager, and creative learning designer.
- Epic scale, rapid pace—7000+ employees, 400+ learning assets, delivered in just weeks.
- Learning without mandates—created pull through storytelling, social proof, and personal relevance.
- Made to fit, designed for choice—multi-modal, accessible pathways tailored to real working lives.
- Success without standard KPIs—measured uplift through pre/post goals and visible application.
- Loud learning, lasting impact—badges, alumni buzz, and foyer activations sparked cultural change.