The Data and Digital Uplift Saga: Empowering Over 7000 People with the Skills to Work in the Age of AI

Step behind the scenes of Westpac’s award-winning Data & Digital Capability Uplift, brought to life by the three people who made it happen: a visionary leader, a creative designer, and a pragmatic program manager. This isn’t your typical case study. It’s a fast-paced story of bold choices, creative workarounds, and unexpected cultural shifts. You’ll walk away with real-world strategies for delivering at scale, engaging learners without relying on completion metrics, and using “loud learning” - think digital badges, social buzz, and personal stories - to build momentum that sticks.

• Three voices, one transformation - insights from the visionary lead, pragmatic program manager, and creative learning designer.
• Epic scale, rapid pace - 7000+ employees, 400+ learning assets, delivered in just weeks.
• Learning without mandates - created pull through storytelling, social proof, and personal relevance.
• Made to fit, designed for choice - multi-modal, accessible pathways tailored to real working lives.
• Success without standard KPIs - measured uplift through pre/post goals and visible application.
• Loud learning, lasting impact - badges, alumni buzz, and foyer activations sparked cultural change.

3 Key Learnings

1. Leadership Perspective: How to influence stakeholders, overcome resistance, and drive a cultural shift toward proactive learning.
2. Design Perspective: Practical strategies for crafting engaging, scalable learning experiences using cutting-edge tools and methodologies.
3. Management Perspective: Insights into navigating logistical complexities and delivering results under pressure while fostering long-term organisational 

About Selina

Selina McKay is a seasoned program manager and enterprise learning strategist with over a decade of experience leading complex transformation initiatives across data, digital, and capability domains. With a career spanning 18 years in Learning and Capability and 10 years in Program Management, Selina has delivered large-scale projects valued up to $20 million, driving measurable impact across diverse industries.

Her work bridges strategic enterprise learning and digital transformation, including a standout collaboration with the Disney Institute to embed world-class learning principles into organisational change. Selina is known for her ability to translate vision into execution, aligning people, process, and technology to enable sustainable outcomes.

A passionate advocate for capability uplift and inclusive transformation, Selina brings a thoughtful, people-first approach to change. She is a regular contributor to enterprise learning forums and is deeply committed to building cultures of continuous learning and innovation."