To identify and understand the culture, simply get to know the values and operating style of the leader. If you are the leader and seek transformation in your people then you need a mirror, not a manual to begin the process of change management. Vision, mission and value statements are not enough – you must be the change you seek in your organisation, especially when it comes to being customer-centric and market driven.
This whitepaper outlines how leaders can create a customer-centric culture:
- Why the leader is the company culture
- Hiring for cultural fit rather than skills
- The role of social media for customer engagement
- A fascinating case study from Qantas: Highlighting how the right leader can create a culture that protects and then builds the brand in the most difficult of circumstances
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