Why HR Technology Is About Experiences Not Modules
During this month’s webinar with with HR thought leaders Jason Averbook and David Guazzarotto on The Future of Work, the pair discussed the concept of delivering employee experiences, as opposed to delivering modules.
In order for us to get employees to adopt those processes and eventually become addicted to using the technology, so adoption to addiction, we have to turn the whole design on our head and say, “how do we actually design processes that the employees and managers are going to want to use?” We’re all addicted to our devices. We’re addicted because they add value. The question is, in the future of work how do we design and reimagine our processes so that the workforce, employees and managers, want to use these tools, they get value from these tools?
They say it’s going to help them do their jobs better vs something that’s seen as self-service. Before it used to be full service, but now it’s self-service. Very important when you think about the future of work and this whole concept of the worker experience.
The other component of this that is so important is that when we think about the worker experience, we have to stop thinking about modules. Vendors roll out modules. They roll out modules to you to use. You deploy experiences. It’s a very important point.
The concept of the future of work: People don’t work in modules. If I go out shopping on Amazon, I don’t have one module where I do a search on a product, another module where I do an analytic that shows people that bought this also bought this, another module that shows reviews, “hey I think this is a good product or I think this is a bad product”, and another module to buy, because guess what? If we did that, people wouldn’t do it.
If we think about what we put in front of employees today, we put in front of them a performance management module, or a learning management module, or a core HR module, or an intranet that looks as stupid as a 1980 link farm. Whatever it is, if we’re putting these modules in front of people that aren’t connected and the processes don’t flow, what happens? They abandon. What happens when they abandon? They call. So everything we’re doing around HR and workforce technology focused on this future of work, has to be thinking about these experiences.About the Presenter
Jason Averbook is acknowledged as one of the top 3 thought leaders globally on the future of work. With over 20 years’ experience, he is a leading analyst in the area of HR, the future of work and the impact technology has on that future.