Ghosting is not a new word, nor is the meaning behind it. Yet, it is rife in today’s job seeker market. Why is this? We know that the hiring process is an emotive activity however where has the aroha gone? Big questions for me are “What is the damage to my personal and organisational brand? Will these ‘ghostees’ be a return customer? Is the Talent function structured correctly to ensure ghosting doesn’t happen? What can I do to stop being a ghoster? We’ll explore what this means in plain language through the lens of a recruiter.